Pariti Talent

How to Use Social Networks to Source Top Talent

September 8, 2023
Mojisola Olurotimi

In an increasingly connected world, the wealth that lies within our social networks cannot be overemphasized. These networks hold untapped potential for sourcing talent in ways that are not only efficient but can also bring a level of trust and cultural alignment to the hiring process.

Social media specifically has become integral to numerous aspects of our daily existence. It is a crucial source for news and entertainment, as well as for very practical purposes, such as talent scouting.  Talent Scouts or recruiters seeking quality candidates will find social media to be a useful resource for locating candidates with relevant experiences, skills, and personality characteristics.

If you're recruiting for a specialized field that doesn't see a lot of applicants or if you're trying to hire someone who doesn’t have prior experience in a particular field, this method will help you find people who are a good cultural fit.

Choosing the Right Social Media Platforms

A. LinkedIn: professional networking and industry insights

When it comes to finding and connecting with qualified candidates for open positions, LinkedIn is invaluable. You can help an organization fill its pipeline with talented applicants who fit their preferred candidate profile by following these tips;

  • Before beginning your search, you should build a profile of the ideal applicant that meets all of your needs in terms of qualifications and experience.
  • You can refine your LinkedIn search by area, industry, job title, or keywords by making use of the site's advanced search filters. Use these parameters to narrow your search for suitable applicants.
  • You can learn more about a candidate's experience, talents, and accomplishments by looking at their LinkedIn profiles once you've compiled a list of viable applicants. Try to find some shared experiences or interests.
  • Create a talent pool: As you look for applicants, create a talent pool of talented people who aren't a perfect fit for the open position but might be for others.
  • Candidates can be engaged by commenting on their postings or sharing content/resources that may interest them. By doing so, you may strengthen your connection with them and maintain their interest.
  • In order to source and manage potential  candidates more efficiently, you should use LinkedIn Recruiter, a premium service that provides advanced search filters, candidate monitoring, and other capabilities. LinkedIn Recruiter is a tool worth considering if you frequently need to find qualified candidates.

B. Twitter: identifying thought leaders and niche experts

If you're looking for individuals who are also active on Twitter, then using the platform to do your sourcing  is a good idea. Advice on how to best use Twitter to find new employees:

  • Make your Twitter account stand out by making it both professional and visually appealing before you begin utilizing it to find new hires. It's important to present  yourself in the best light possible online, from the profile picture and header image to the bio you write and the information you share.
  • Tweeting about open positions is a terrific way to get the word out and find qualified applicants. Make sure to use relevant hashtags and a link to the job posting to increase exposure.
  • Don't just put up job ads and hope that qualified applicants will find you; instead, actively seek them out. Start interactions with prospective prospects by retweeting their tweets and replying to their comments. If you take the time to get to know someone, you enhance the likelihood that they will apply for a job with the organizations you are sourcing for.
  • Use Twitter Lists: Twitter Lists allow you to categorize and monitor the Twitter activity of possible candidates in one convenient location. Start by compiling a directory of persons and  thought leaders who are either currently involved in your field or possess the relevant expertise.

C. Niche platforms for specific industries

While general social media platforms have their merits, niche platforms provide an unparalleled depth of interaction with specific talent pools. For tech talent, GitHub is a prime example. It’s a platform where developers collaborate on projects, making it a rich source of skilled tech professionals. You can analyze their contributions to different projects, the programming languages they use, and their problem-solving skills.

Tips for Successful Social Media Outreach

  • Personalizing messages to candidates: Avoid sending generic messages to potential candidates. Instead, personalize your messages, showing that you've taken the time to understand their skills, experiences, and aspirations.
  • Being responsive and timely in your communication: Speedy and responsive communication shows potential candidates that you value their time. Strive to reply promptly to any inquiries or applications.
  • Demonstrating genuine interest in candidates' skills and experiences: Show potential candidates that you're interested in them as individuals, not just potential hires. Engage with their posts, ask about their work experiences, and show interest in their skills.

Implementing these strategies can greatly enhance your recruitment efforts through social media, helping you attract and retain top talent in the industry. Don't just read about them - give them a try!

If you’d like to join a network of recruiters and earn while referring top talent to jobs in startups, join the Pariti Talent Network.

Connect with Mojisola here